Channel Builder · TikTok
Covry Eyewear
Created the "Headshake Test" — a TikTok-native concept that became the brand's most reliable ad asset and brought social-to-IRL impact.
24.7M+
Views
74K
Avg per post
332
Posts delivered
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Lee Labs — a boutique social media service for wildly ambitious brands and the people who lead them.
Esther Lee is the founder of Lee Labs — a Los Angeles social media & special projects practice serving wildly ambitious brands and the people who lead them.
Her work has been recognized by Meta, TikTok, ABC, Yelp, and LinkedIn.
Created the "Headshake Test" — a TikTok-native concept that became the brand's most reliable ad asset and brought social-to-IRL impact.
Concept-to-execution collaborations designed to amplify reach and connect with audiences in culturally relevant moments — Lunar New Year, Mid-Autumn, K-Pop, founder spotlights.
Editing, content creation, and event coverage for the nation's largest nonprofit dedicated to providing scholarships and resources to students in need — including fundraising campaigns with partners like Macy's, Target, Golden TV, and more.